Meta has decided to change its AI labels

MetaversePlanet July 17, 2024

0 1 minute read

Following significant backlash from photographers, Meta acknowledged that it had mistakenly labeled non-AI generated content as “AI-Made.” In response to the complaints, Meta announced updates regarding their “Made with Artificial Intelligence” tags. The company admitted that these tags did not always align with user expectations due to insufficient context.

Earlier this year, Meta faced criticism over its “manipulated media” policy, particularly concerning how it applied the “Artificial Intelligence Done” tag. Meta, like its competitors, relies on industry-standard signals to determine whether an image was AI-generated. However, it became evident that this tag was erroneously applied to images edited with Adobe’s generative fill tool in Photoshop, causing discomfort among photographers.

In response, Meta updated its labeling approach, changing “Made with Artificial Intelligence” to “AI information.” This label aims to inform users about AI tools used in creating visuals. Although Meta did not explicitly mention Photoshop in their update, they acknowledged that content with minor AI edits could trigger the label.

Meta emphasized collaboration across the industry to refine their approach and improve accuracy. The updated labels now provide information about generative AI when clicked, maintaining transparency about how AI signals are applied to shared content.

The effectiveness of these changes remains to be seen, as users may still question the appropriateness of labeling images that received minimal AI enhancement as “Artificial Intelligence created.”